About
There are 87.9 millions1 web sites and blogs which give ‘diet how to’ advice, support, strategies, tips and tricks to help people lose weight effectively, quickly, and/or easily.
Still, 35% of us are overweight and 34% are obese2 .
And that is NOT because of lack of effort.
Many people have dieted over and over again without much success. Some have even tried to lose weight 15-20 times in their lives34 .
So, what can this web site do differently?
For a start, this web site taps into the knowledge and findings that experts and smart people in this field have found through numerous research.
Essentially it hopes to offer ‘diet how to’ strategies that are based on SCIENTIFIC research, yet presented in SIMPLE, EASY to understand, and PRACTICAL-ly implementable ways.
It is a simple proposition, really.
The real power of this web site lies within you who read it.
If you would be so kind enough to give me feedback of what works and what doesn’t, I can improve this web site continuously and it will be better and better at helping other people to lose weight.
Together we can make a nice virtuous cycle…
Cindy Yude
- as of Aug 18th, 2008 [↩]
- US National Consumers League Survey Mar 2007 [↩]
- University of California Berkeley’s Center for Weight & Health, led by Joanne Ikeda, carried out in 2000-2001 [↩]
- University of Connecticut’s Center for Survey Research & Analysis, led by Christine Kraus Ph.D., conducted in Nov 05-Jan 06 [↩]
